Valentín Ríos
IBZ --:--:--
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Are you an agent?

I design products that make people and AI work together.

Currently designing AI-powered product experiences at Apaleo. Previously founding designer at Archie. 8 years shipping product, grounded in research with real users.

Selected work

Designing AI in hospitality softwareProduct design for AI-powered features in a B2B platform.Coming soonAI product2026
Designing an AI-native accounting workspaceMaking AI work visible to accountants through approvals, audit trails and a Chain of Evidence.AI productDesign system2025–26
From scattered research to a validated MVP in one monthA design sprint that turned customer research into a focused direction, tested twice with users before development.Design sprintUser testing2020

More work

Brand, product and systems
2022

Cocos Capital

Brand and mobile trading product for an investment platform, with a design system and custom 3D illustration.

2023

Fetcher

Branding and UX/UI for an AI recruiting platform.

2020

Youth Justice Network

Strategy, branding and website for an organization fighting for racial justice.

2020

Modelit

Service design, UX/UI, branding and website for a Salesforce development agency.

Worked with
AntiochCambridge Biotech WeekCocos CapitalCompass FairsDigitalMintFetcher.aiFloodinheyarchie.aiHitwiseLiteboxMoreHandsOlaOSDEUpdate.aiWorkadaYouth Justice Network

Clients and teams from my work at Moka, Purple Bunny and Litebox, and from the places where I worked directly as a product designer.

Approach

How I think about design

Start with the people using it. Interviews and usability testing are where the value comes from.

User interviewsUsability testingDesign sprintsResearch synthesis

Think before you design.

Design exists to solve a problem. Before any visuals, I make sure I understand that problem and what a good result looks like for the people who have it.

Done is better than perfect.

There is always room to improve. A version that makes sense and gets tested teaches me more than a polished one that never ships.

Focus on what users gain.

Features and polish only matter if they make things better for the people using the product. That is what I measure every decision against.

Contact

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