Context
Modelit is a Salesforce development company that helps businesses implement, customize and scale their CRM operations.
The problem
When they engaged me, three issues had surfaced: their brand no longer reflected the quality of their work, their sales process lacked the structure to support growth, and their website did not represent either.
Approach
- Brand refresh: modernize and sharpen the visual identity while keeping what made the existing brand recognizable.
- Service design workshop: map and redesign the sales process so the team has a clearer, more deliberate way to move prospects from first contact to closed deal.
- Website design: create a new site that combines the refreshed brand and the restructured value proposition into one digital presence.
What I did
- Defined and directed the full project scope across brand, service design and web.
- Designed and facilitated the sales process workshop, and turned its findings into a clearer, more repeatable sales experience.
- Planned the full website: information architecture, content strategy and visual execution.
- Made sure brand, messaging and product design worked as one system across all deliverables.
Outcome
Modelit came out sharper, better at selling, and presenting itself online in a way that matches its capabilities as a Salesforce partner.