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COCOS CAPITAL / Investment Platform

Summary

Cocos Capital is an investment platform built to make the stock market more accessible to a new generation of investors. The project encompassed the full scope of brand and product: from identity and visual language through to the UX and UI of a mobile trading platform.

The challenge was significant, as financial products carry high cognitive load and low tolerance for confusion. Cocos needed a design that could simplify complex information without undermining trust, and a brand that could feel modern and approachable without losing the credibility that investors expect from a financial platform.

I came into this project in a dual capacity: as Design Director, I defined the overall process, scoped the engagement, and set the creative direction across brand and product. I also worked hands-on as a Product Designer, contributing directly to the UX architecture, interface design, and the platform’s design system. That combination of strategic oversight and direct design work meant I could drive consistency between the brand identity and the product experience at every level.

The process included discovery workshops with the Cocos team, brand definition and identity design, and a full product design cycle for the mobile app — from information architecture and user flows through to high-fidelity UI and component documentation. A custom 3D illustration system was developed to reinforce the brand’s visual personality across the platform.

Key contributions

Directed the full engagement as Design Director, defining scope, process, and creative direction.

Worked as a hands-on Product Designer throughout the platform design cycle.

Led discovery workshops with the client to align on product vision, user needs, and priorities.

Defined the brand identity system, including logo, color strategy, typography, and visual language.

Designed the UX architecture and user flows for the mobile investment platform.

Contributed directly to the high-fidelity UI design of the mobile app across key screens and features.

Built and documented the product design system in Figma for use by the broader team.

Developed a custom 3D illustration system to extend the brand across the platform experience.

Connected brand strategy, product design, and visual identity into a single coherent system.

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