Context
Youth Justice Network is an organization working to advance equity and reform in the juvenile justice system.
The challenge
The organization needed a cohesive identity and digital presence that could speak credibly to several audiences: young people in the justice system, institutional partners, advocates and donors. The design had to convey authority and approachability at once, which required a clear strategic foundation before visual work could start.
Approach
- Define values and positioning.
- Build the brand architecture.
- Design the UX and UI for a website that carries the organization voice across every touchpoint.
What I did
- Defined the project scope and structured the end-to-end engagement.
- Directed the visual identity system: logo, color strategy, typography and brand guidelines.
- Led the positioning work that shaped how the organization communicates its mission and values.
- Directed the UX architecture and visual design of the website.
- Delivered a scalable brand system with Figma-based documentation for ongoing use.
Outcome
The brand gave the organization credibility at an institutional level while keeping the warmth and accessibility its community work requires. The website communicates both clearly.